5 Ways to Make Your Website Design More Google Friendly

5 Ways to Make Your Website Design More Google Friendly

As a webmaster or a business owner with an official blog or website you probably know how important it is to make Google sit up and take notice of your online property. One way of doing this is to make your website/blog as user-friendly as possible. In many of his posts in the pre and post-Panda and Penguin updates, Google honcho Matt Cutts has stressed on the importance of creating user-friendly online properties and having users as the end goal. It can really pay to have your website be as easy for visitors as possible, and these 5 ways of web design can help you make it Google-friendly.

Create a proper structure

With a proper structure, you can make your website more meaningful and visitors can quickly understand the layout of your online property. A well-structured website will look more attractive to users, and will also be perfect from the SEO angle.

This not only means having a proper navigation structure. It is also about creating a proper hierarchy of pages, categorizing them into a few important sections and having a cluster of web pages under a single section. With a proper structure, you can make your website more meaningful and visitors can quickly understand the layout of your online property. A well-structured website will look more attractive to users, and will also be perfect from the SEO angle.

Create proper titles and meta-tags

It is necessary to give proper titles to your articles and posts, and make them as descriptive as possible. This does not necessarily mean long titles, as some start-up businesses mistakenly believe. It is all about defining and describing your content in a cluster of words that make sense, and preferably also contains the keyword. For instance, if your web page is about Christmas pancake recipes, the title can be something like ‘Pancake Recipes for Christmas festival celebrations’. Also, meta-tags are not dead yet. They still hold quite significance. Ensure that the meta keywords and the meta description is about the content in the page, and not something random.

Use high-quality images and visuals

If you closely observe most of the websites getting high ranks on Google these days, you will find use of high quality infographics, images, screenshots and videos which make the point very clearly. Do not make use of generic stuff. Google loves original images and visual content and ranks the sources well enough on the SERPs. It is good to spend a bit on a superior web design professional who can provide your website with quality visual content.

Create a search feature

How many times have you gone to a website and blog, and being unable to find the content looked for a search feature? Most people do so, and you are not alone. A search feature is a must-have and you can easily add a search engine plugin from Google that can be customized to search content from your website and also from Google itself. You can also find similar search tools from other reputed search engines, such as Bing and Yahoo.

Use lighter colors

A crucial feature of good web design is the use of right colors for the right content. That apart, you would also have to use lighter colors, such as white and lighter shades of yellow, blue, orange and pink. These make the text and other content easily visible for users.

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